Our New Green Queen

As spring begins to blossom and the sun begins to shine, the Miss Earth South Africa prepares for the green journey to the international event in December. The organization has always advocated for the development of young women in South Africa as Environmental Warriors who promote the use of our Earth’s resources in a responsible manner. We all need to do our bit in the pursuit of preserving and conserving every day.

This announcement of a new ambassador to take the reins and lead this green revolution is none other than Soweto born Miss Nompumelelo Maduna. A marketing graduate who is currently doing her honours at the University of Johannesburg and is inspired and excited for the year ahead.

This young woman will represent South Africa at the international Miss Earth on the 12th December, in the Philippines.
This is an opportunity for the Miss Earth South Africa, to showcase the climate issues and challenges from an African perspective and discuss the impacts they are having on our continent. Being Heritage month, it is important for us to highlight the positive and natural beauty of South Africa. We need to be aware of the problems but also celebrate the triumphs and the opportunity to celebrate our natural heritage

Joining these celebrations is Thaba Eco Hotel who is the venue and getaway partner for Nompumelelo and the organization, hosting the announcement in their picturesque and very appropriate nature setting. This is a sponsor that understands the drive and determination to work towards conserving Mother Earth. This is a perfect partnership where Thaba Eco and Miss Earth are not just walking the green walk but talking the green talk. Thaba Eco Hotel boast their own solar farm, recycling system from the restaurant, hotel rooms and magnificent Thaba Eco Trails, a responsible waste collection facility and function on an environmental ethos level that stands them above the rest. It is thus fitting for the Miss Earth South Africa to be announced at Thaba Eco Hotel.

Ella Bella Leite, Director of the programme said; “Our new Miss Earth demonstrate clear leadership qualities, creative thinking, strength of the mind and a bubbly personality and we are thrilled to be announcing our new ambassador. Over a period of two decades, we can confidently say that we have added value, purpose and a knowledge base to a large group of our South African women that has helped move our environmental agenda forward. We are proud of this footprint”

With lockdowns and the corona virus, social distancing and a withdrawal from communal society; we are faced with a different world, severe poverty and hunger in many communities; with environmental issues having fallen to the bottom of the pile once again. It is a critical time for climate change and we believe that our young ambassadors have to be at the forefront of this fight both from a community perspective and from an environmental perspective.

In the words of @ChangeAgentSA Catherine Constantinides, an international climate activist and human rights defender “Heroes don’t live in story books they live amongst us and we as the Miss Earth Leadership Programme have to ensure we empower and inspire these young women to be active citizens and be those heroes we need in our everchanging society. Their time is now!”

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For interviews contact Georgina on 082 505 0664 or email safusion@mweb.co.za Follow Miss Earth South Africa on Twitter and Instagram (@missearth_sa)